Are you looking for a professional web design but aren’t sure what would work best for your business?
Web design is essential for any business. A survey found that over 87% of the UK population shops online. With online shopping booming, you need a website on which your customers can shop.
Are you looking for the perfect way to change up your web design? When it comes to designing your website, there are many choices you have to make.
Check out these seven trends in professional web design that you should try this 2022.
1. Monochrome Web Design
Minimalism has hit waves recently with our lives and web design, which should be food for thought. Opting for a clean and more straightforward website is a good idea. After all, most people go straight on to shopping when using business websites.
Monochrome websites are fresh, direct sites that use black and white. If your website is text or information-heavy, it is best to use a monochrome design.
This design typically applies for most business websites which are loaded with blog posts or articles. If you want to spice things up, you can include a splash of colour which will benefit your website`s personality. Monochrome websites can also incorporate other design aspects besides colours, including typography.
What’s great about monochrome web design is its simplicity. These web designs can also be made using a WordPress website creator. Using WordPress to create your website can assist you in boosting your business.
This is because WordPress websites can be optimised for search engine optimisation (SEO) which helps your customers to find you faster. The more you incorporate SEO into your website, the higher you will rank on search engines.
2. Inclusive Web Design
Web design must keep the general user in mind. But this can also lead to ableism, as it only considers those consumers who have able bodies. Calls for inclusivity by clients have led to businesses trying to be more inclusive.
The more inclusive a business, the more positive press it gets for its consumers. Having an inclusive website and business model can help increase your profits. This means incorporating features in the design meant for people with disabilities.
Within your website design you can comprise voice command prompts. This would be supportive for the blind or even people that have trouble navigating websites. Simple changes such as using gender-neutral terms are appreciated by certain type of consumers.
Changing things as simple as a font to be more readable for a dyslexic person can also be one step toward inclusivity. Making simple, functional changes to your website is a way to show that you are an inclusive business. Inclusive web design will surely assist in accommodating different abilities and experiences.
3. Nostalgic Web Design
Remember that thing you wanted to buy when you were young but had no money? Well, now you can buy it! Using nostalgia to your advantage can be a key way to reel in more customers.
The essence of melancholy is getting people to reminisce about their past. People use past experiences for comfort, which makes them want your product. A good approach to being more nostalgic is using an analogue design for your website.
Applying classic images, retro fonts, and pixel art can evoke nostalgia.
People usually saw and experienced these things growing up, which bring to their mind familiarity. This acquaintance makes your business website more relatable to your consumers.
4. Colour of the Year Web Design
Pantone colour experts release colour of the year annually. If you are unsure what colour to use for your website, this might be a good place to start. In 2022, the colour of the year is Very Peri.
What’s great about these handpicked colours is that they already have given meanings. Using colours in a strategic way to fit your brand helps establish brand awareness. This technique has been used by restaurants using colours known to increase appetite.
5. Contrast Colour Web Design
The contrast colour design is one of the hip new web design trends we have seen lately. After all, it is hard not to catch a customer’s attention when you use neon colours. This design uses bright contrast to develop a vibrant and eye-catching scheme.
This arrangement evokes high energy and is often filled with abstract shapes which is usually targeted at specific audiences such as Millennials and even Gen Z.
6. The Storyteller Web Design
Exposure to so much media has resulted in lower attention spans. This means you have to capture your customer’s attention. What better way to do that than storytelling?
A web design agency knows that customer engagement is important in web design. Captivating audiences is a great way to engage customers through narratives. Storytelling can be done through “Scrollytelling”.
Scrollytelling uses narrative visualization that can convey your story in a chronological way. You can do this when creating an About Us page or if you are explaining how you create your products.
This web design can be utilised to showcase your message in an engaging and entertaining way. This scheme was incorporated into Apple’s new phone releases. They use close-ups, different typography, and transitions to show new phone specs.
7. Glassmorphism Web Design
Glassmorphism is a newer trend compared to those mentioned above. This interphase is used by big brands such as Apple and Microsoft. This scheme aims to make your website look like glass or frosted glass.
This option is now common and aimed at professional projects. It makes your website and notifications look less invasive to customers. A web design like this also adds a unique depth to your page.
Get Professional Web Design Today
These are only some trends you can use for your business with the help of professional website design. Follow these trends, and you are sure to create a website that will reel in more customers!
Want to know more about how you can get help for a professional web design but don’t know how? If you are looking for web design services at reasonable rates, then we got you covered.
Contact us today and get experts to create you a business website which will surely attract the attention of customers.
