Website visitor tracking has become an essential component of any marketing strategy nowadays. But why use a website visitor tracker when you can use Google Analytics for the purpose?
That’s a question worth asking, considering the fact that Google Analytics comes free of cost, in contrast with the tracking software available in the market.
In this article, we’ll look at the differences between Google Analytics and website visitor tracking software. We will also try to explain why a tracking software is still needed, even after the working of Google Analytics.
As of now, the internet contains more than 2 billion websites.
So for obvious reasons, a website needs to continuously update itself in accordance with the user interests if it wants to thrive in such a competitive environment.
And since the user interests vary from one organisation to another, using visitor tracking software can help a website identify which companies are visiting it. That’s something Google Analytics can’t help with.
Google Analytics and B2B website visitor trackers aren’t a substitute for each other. Both platforms work differently and focus on different areas.
Google Analytics provides you just statistical data. Whereas B2B tracker helps you figure out which companies are visiting your website.
And if you are a sales website, using B2B tracker software becomes essential as it helps you with direct sales prospecting and lead generation i.e. attracting prospects and cultivating them into your potential clients.
Google Analytics monitors website traffic and report the figures to the web owner.
It assembles the information into various categories so that the web owner could assess their website from all possible aspects.
To put it simply, Google Analytics answers three queries:
Google Analytics employs the following styles to report the figures of your interest:
Google Analytics offers unlimited customization options to its users, allowing them to interpret whatever is happening on their website in a handy manner.
However, there’s a catch.
Since these endless options allow the user to design the platform as per convenience, it also increases the complexity.
So, to utilize the benefits of the platform to the fullest, one has to spend a lot of time in understanding a lot of complex features.
To summarize it all, Google Analytics just provides statistical data to be visualized by the web owner. It doesn’t take any measures to help improve the web experience for users or to convert visitors into customers.
Website tracking software/ B2B IP tracking software traces the IP addresses that visit your site and figures out which organizations or businesses these IP addresses belong to and reports in a simple dashboard which companies have visited your website.
As a result, the tracker helps you outreach the companies that visit you and allows you to interpret their activity on your website. You will then be able to outreach to these companies already knowing what they are interested in!
A B2B visitor tracker does a lot more work than Google Analytics. Here is an overview of what it can do for you.
1. Sales Prospecting
The software helps recognize the businesses and companies that visit your site.
By helping you identify the relevant businesses and their activity on your website, the tracker helps with sales prospecting.
2. Locating Relevant Market
You can’t just hope and wait for people to find your website.
To make you proactive in attracting traffic, a visitor tracking software helps you identify the most prospective locations where you can target your marketing efforts.
3. Boosting Conversions
A visitor tracking software increases the odds of converting your visitors into customers.
Since you have an idea about which companies are visiting your site, you can communicate and follow up with them to boost conversions.
The website visitor tracking software provides data analytics in an easily comprehendible manner. The major analytics it provides are as follows:
The tracker works to enhance sales by helping you with:
Though website IP tracking software can match IP addresses to the organizations, they can’t help you identify the individuals who are visiting your site.
The reason is that it is considered an information breach and a purely illegal practice, according to the internet protocols and GDPR.
Google Analytics focuses on quantitative analysis in an anonymous form.
It just reports numerical data related to traffic and website hits. It can tell you how your website is doing and how much progress you have made over time.
On the other hand, the B2B visitor tracker focuses on qualitative analysis.
It allows you to identify at least the organization that is behind your frequent visitors. Moreover, it helps you with measures to boost the visitors’ experience at your site, while also helping you turn your web hits into customers.
Google Analytics and B2B visitor tracking software perform two different kind of tasks.
While Google Analytics helps you with quantitative analysis, the B2B IP tracking software works on qualitative side of things.
So, if you want to truly enhance the performance of your website and ultimately increase sales leads, consider using the two tools together.
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