In-House Vs. Outsourced Software Development? A Guide To Help Decide What’s Better For You
If you want to create a website, mobile application, or management software for your business, you might be confused about whether to perform the task in-house or acquire outsourcing services. It’s indeed a never-ending dilemma. When it comes to developing software, the topmost priority of every firm is to produce the highest quality product within […]
Website Visitor Tracker Vs. Google Analytics: A Guide On Which Platform To Use
Website visitor tracking has become an essential component of any marketing strategy nowadays. But why use a website visitor tracker when you can use Google Analytics for the purpose? That’s a question worth asking, considering the fact that Google Analytics comes free of cost, in contrast with the tracking software available in the market. In […]
Having an Online presence has never been so important
We are living through incredibly difficult times which are forcing us to find new ways of interacting with our colleagues, friends and family. A lot of these interactions are moving to the online world, with people collaborating over tools such as Zoom and Teams. Unfortunately not all of us have the luxury of being able […]
How does B2B Lead tracking work and its legal implications?
How do we track visitors? We track website visitors by recording their IP address. What is an IP address. IP address stands for Internet Protocol address which is a unique set of numbers (e.g. 192.123.456.123) which identifies your device and allows it to communicate with other devices connected to the Internet. There are two types […]
9 New Digital Marketing Trends for 2018
Are you up to date on the latest digital marketing trends? With each new year, you need new strategies to stay on top of the digital marketing game. If you fall behind, it’s hard to catch up – the competition will already be moving ahead. I’ve put together this guide to make sure you stay […]
Why is Visitor Tracking so Important for Websites?
Visitor tracking to your website takes can be a daunting task which is often neglected. Unfortunately, though, you could be making a big mistake if you are not tracking visitors on your website.. Visitor tracking is critical to the proper and successful function of your business. It can help you improve your content strategy for […]
5 Effective Strategies To Gain High Quality Backlinks For SEO
There are various factors that Google uses to rank a website and get high quality backlinks SEO, amongst which backlinks are undoubtedly some of the main building blocks of a good Search Engine Optimization. Believe it or not, backlinks are the cornerstone of any SEO service today – and not just any backlink, but quality backlinks. […]
Converting leads to sales
Do you have a flagship website but you are finding it difficult to understand how much traffic it is generating? Would you like to have better tools to monitor the activity generated by your website, such as the number of visitors accessing your site, which devices they are using, which pages are they visiting, what […]
The 3 Pillars of Good SEO
Imagine having a great website offering a fantastic product or service which you have worked very hard to build. You put your web site on the web and wait…… for traffic to come your way. But this does not happen. Your website does not attract the attention you were hoping for. Why? The answer lies […]
Updated: What is WannaCry Ransomware and How to Protect Against it
I am sure that you have already heard about the WannaCry Ransomware outbreak better known as WannaCry! And you are probably wondering what’s going on, who is behind this, and more importantly if your computer is secure from this threat which has hacked over 200,000 Windows PCs worldwide, most notably Britain’s National Health Service. So […]