It's a valid question. The concept of digital marketing is great - in principle. Use the world wide web, including social media, to grow your business. But how exactly do you do that? We believe it all starts with narrowing down three things:
Who are you trying to talk to, engage with, convert to a customer?
Do you need brand presence? Sales? Better rankings than your competitors?
Where are your audience most active? Facebook? News channel? Instagram? You Tube?
When you have the answers in mind, it lays the foundation for a digital marketing strategy that works. Our team at The Web Ally work with you to understand your objectives, so the strategy we provide can help you reach your goals.
If you think just having a website is enough we'd advise you to think again. There are billions (yes billions) of websites in the world. Each one pushing to be number one in a search engine like Google. Each one fighting for attention, visitors and ultimately interested customers that stick around longer than a few seconds.
Search Engine Advertising can be split into two groups:
Display Advertising is a way to get your brand noticed using simple but striking visuals and a headline that helps generate interest and therefore clicks on the banner. You can place these display adverts in a wide range of sites, targeting those your audience is likely to visit regularly.
PPC is a text- based strategy with specific word counts/ It works on the concept of showing results to people searching for specific words or a phrase. When set up efficiency, it can mean that even if your organic website isn't in the first position, your advert might be.
Most of us use social media in one way or another at least once a day - usually much more frequently. If it's not Facebook, it's Instagram and if it's not Instagram, it's LinkedIn or Twitter. Social media is how we stay updated, connected and engaged with those we are close to, those we like to follow and news that matters to us.
When you think of the function of a website, you might believe its main purpose is to act as a brochure for your goods and services. In some cases, an eCommerce platform where you can sell your goods. At a very high level it is. But it has the potential for serving on even greater purpose.
Inbound marketing is about using other social media platforms and search engines to attract customers to your site and then once on your site, converting them once on your site, converting them to leads before eventually becoming customers.
We ensure your website is running smoothly and is fully SEO optimized on an ongoing basis, with monthly reports and audits. We also handle regular backups, updates, security scans and see that search engines are connecting to your site efficiently.
From helping you with optimized website copy that can convert a website visitor to a lead, to Pay Per Click (PPC) campaigns and inbound marketing strategies, we’re here to help your online channels work for your business.
There’s a lot of technical jargon out there when it comes to websites. We think our job is to make it easier for our clients to understand what solution works best for their business, budget and timeframe. We don’t work with jargon. We work with simple, effective results, giving your business the space it needs to grow on the world wide web.
GET IN TOUCHSelf-service covers every aspect of life these days, but we still believe in the power of having someone to talk to. Maybe it's to bounce off ideas and explore new opportunities. Maybe it's just to say hello.
In any case, we will only use your contact details to get in touch with you regarding your enquiry - and nothing else!
