If you received an email, straight to your inbox, offering you just what you needed at an offer you just can’t refuse, wouldn’t you take it? Email marketing targets people who have already expressed an interest in your brand, products and services by signing up for your promotions or newsletter, so they are therefore more likely to act. This is the primary reason why an email campaign is one of the most effective digital marketing tactics available. Email Marketing is all about a catchy title, a well-crafted, personalised email that offers value to the reader, and an irresistible call to action to create conversions. We know all about how to create the ideal content for your marketing email, plus we perform A/B testing to see what works best with your target audience over time. Email still represents the highest open rate compared to other marketing communication methods. But proper acquisition of email addresses, market segmentation and targeting messages according to personal interests are crucial. After all, consumers are constantly being bombarded with inbox spam, so your email must stand out in order to get noticed and must be useful and interesting if you want the reader to click in next time around and especially to avoid the dreaded “unsubscribe”. It is of utmost importance to follow certain rules when embarking on an email campaign, in order to avoid hefty fines for data protection infringement. We Email Marketing Agency know all about the regulations governing bulk mail outs for marketing purposes, so you never need to worry.